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Review: Web Analytics: An Hour a DayUser Review - Steve Walker - GoodreadsForget page hits, unique visitors, and all the other sought after wed site statistics and find out how users are really using your site, what is working, and what is not. This was an eye opener for me ... Read full review Review: Web Analytics: An Hour a DayUser Review - Joel Katz - GoodreadsDon't waste your time you should go for the second web Analytics right away Read full review Related books
Contents
Common terms and phrasesA/B testing abandonment rate actionable insights analysis analytics tool analytics vendor benchmarks best practices blog bounce rate browser challenge Chapter checkout click density clickstream data ClickTracks complete compute conversion rate cookies core create customer experience dashboard data capture data collection decision makers e-commerce ensure example exit FeedBurner Figure goal Google Analytics heuristic evaluations Hitwise identify implement important improve internal search JavaScript tags key phrases keywords KPIs logs look marketing measure methodologies metrics mindset multivariate testing Omniture optimal options outcomes packet sniffer parameters pay per click percent performance PPC campaigns problems recommendations search engine search engine optimization segment server shows simply strategy suboptimal success surveys things tracking traffic trends understand unique visitors usability tests users visits web beacons web server website visitors WebTrends you’ll Bibliographic information
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