Web Analytics: An Hour a Day

Front Cover
John Wiley & Sons, Apr 3, 2009 - Computers - 480 pages
17 Reviews
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
  

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Review: Web Analytics: An Hour a Day

User Review  - Liz - Goodreads

This book has some great advice, but the time frame he says you can complete these projects are way off, especially for bigger companies with lots of politics Read full review

Review: Web Analytics: An Hour a Day

User Review  - John Brian Anderson - Goodreads

Simple Read full review

Contents

Foreword xxiii
Web AnalyticsPresent and Future 1
xvi
Data CollectionImportance and Options 23
Overview of Qualitative Analysis 51
Conducting a Site Visit 62
Benefits of Surveys 69
Critical Components of a Successful Web Analytics Strategy? 75
Tracking and Analyzing Multichannel Marketing 231
Website Experimentation and Testing
Build a Great Experimentation and Testing Program 254
Three Secrets Behind Making Web Analytics Actionable 263
Creating High Impact Executive Dashboards 275
Using Best Practices for Creating Effective Dashboard Programs
Everythings a Process 287
Apply the DMAIC Process 293

Web Analytics Fundamentals 99
Understanding Clickstream Data Quality 108
Tag All Your Pages 114
Apply the Three Layers of So What Test 121
Revisiting Foundational Metrics 132
Page Views 140
Bounce Rate 142 Wednesday through Friday ReferrersSources and Search Key Phrases 145 Week 4 Using Website Content Quality and Navigation ...
JumpStart Your Web Data Analysis 161
Ecommerce Website JumpStart Guide 170
Support Website JumpStart Guide 177
Blog Measurement JumpStart Guide 184
Reflections and WrapUp 191
Understand the Impact of and Optimize Links 204
Split Organic Referrals from PPC 210
Define Critical BottomLineImpacting Metrics 216
Email MarketingAdvanced Tracking 223
0 Analytics 314
Measuring the Success of RSS 320
An Unworthy Obsession 336
Web at the Speed of Web 342
Chapter 14 Advanced Analytics ConceptsTurbocharge Your Web Analytics 351
Make Your Analysis and Reports Connectable 359
Forget about Overall Site Conversion Rate 365
Measure Your Bounce Rate in Aggregate and by Top Key Phrases 371
Using Segmentation with Abandonment Rate 378
Leverage Statistical Control Limits 385
Use Bounce Rate 391
Creating a DataDriven CulturePractical Steps and Best Practices 401
Seven Steps to Creating a DataDriven DecisionMaking Culture 414
Index 421
Copyright

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About the author (2009)

Avinash Kaushik is the author of the highly rated web analytics blog Occam's Razor (www.kaushik.net/avinash). He is an independent consultant and currently the Analytics Evangelist for Google. Prior to that he was the Director of Web Research & Analytics for Intuit, where he was responsible for the business, technical, and strategic elements of the analytics platform that supported more than 70 Intuit websites. Avinash is a frequent speaker at such conferences as Emetrics Summits and Ad-Tech, and he is often quoted in the media as a web metrics expert.
Avinash is donating all proceeds from this book to two charities, The Smile Train and Doctors Without Borders.

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