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Introduction to Consumer Behavior and Marketing Strategy
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activated Advances in Consumer advertising affect and cognition affective responses altemative American approach Association for Consumer athletic shoes attention baby boomers brand equity brand loyalty brand name cards chapter choice classical conditioning Coca-Cola cognitive processes cognitive systems comprehension concem concept consequences consider Consumer Analysis consumer behavior Consumer Research consumption coupons create cultural meanings customers developing marketing strategies discussion environment environmental evaluations example Exhibit exposure factors feel goals Highlight important increase influence inﬂuence consumers instance interpret intrinsic self-relevance involvement Journal of Consumer Journal of Marketing keting knowledge structures leam Marketing Research marketing strategies McDonald’s means—end chains ment million Nike offer percent problem procedural knowledge product attributes product knowledge Provo reference group relationships restaurants retail sales promotions selling shoes shoppers situation social class stimuli subculture sumer Research sumers target tion tive types ucts understanding consumers values Wal-Mart