Toyland: The High-stakes Game of the Toy IndustryExplores the fast-paced and unpredictable toy industry with a month-by-month account of the creation of Tyco's Dino-Riders, one of the hottest new toys of 1988. |
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action-figure line adults advertising agency American American Greetings Atari baby Barbie Barbie's became began Bernie Loomis bought boys buyers Cabbage Patch Kids called characters Christmas Coleco commercials company's considered Corporation created customers Dick Grey Dino-Riders dinosaurs doll dollars electronic Elliot employees FAO Schwarz figures Fisher-Price G.I. Joe Galoob Garfinkel Garth girls going guns Hasbro Hassenfeld idea invented inventors Kenner Kenner Parker Kingsborough Kirchner Lazer Tag licensing look managers Marx Mattel Mego merchandise million Milton Bradley movie never Nintendo offered operation Parker Brothers percent popular product line promotional toys retailers Rulons Ruth Handler Schlaifer sell showroom sold story successful talk Teddy Ruxpin testing told Tonka toy business toy companies Toy Fair toy industry toy manufacturers Toyland toymakers trying Tyco Tyco's video game wanted Woody and Neil Xavier Roberts