Toyland: the high-stakes game of the toy industry
Contemporary Books, Apr 1, 1990 - Antiques & Collectibles - 339 pages
Looks at the twelve billion dollar-a-year toy industry, follows each step in the creation of a new product, and describes the people who work in the industry
31 pages matching look in this book
Results 1-3 of 31
What people are saying - Write a review
We haven't found any reviews in the usual places.
action-figure line adults advertising agency American Greetings Atari baby Barbie Barbie's became began Bernie Loomis Bob Lurie bought boys buyers Cabbage Patch Kids called characters Christmas Coleco commercials company's considered Corporation created customers Dick Grey Dino-Riders dinosaurs doll dollars electronic Elliot employees FAO Schwarz figures Fisher-Price G.I. Joe Galoob Garfinkel Garth girls going guns Hasbro Hassenfeld idea invented inventors Kenner Parker Kingsborough Kirchner Lazer Tag licensing look managers Marx Mattel Mego merchandise million Milton Bradley movie never Nintendo offered operation Parker Brothers percent popular product line promotional toys retail Rulons Ruth Handler Schlaifer sell showroom sold story successful talk Teddy Ruxpin testing told Tonka toy business toy companies Toy Fair toy industry toy manufacturers Toyland toymakers trying Tyco Tyco's video game wanted Woody and Neil Xavier Roberts