A Design ManualThis book focuses on the basic essentials of generic 2-dimensional design-- helping readers think about and explore ways of approaching their work in their chosen design field. Often using common-place illustrative materials, this book first explores each of the elements of design individually, then explains the principles of design, and finally, shows how elements and principles are combined in the design "process." Artists and designers in any field. |
Contents
ELEMENTS OF DESIGN | 15 |
Color | 59 |
PRINCIPLES OF DESIGN | 65 |
Copyright | |
12 other sections not shown
Common terms and phrases
actual space Advertisement ALBUQUERQUE INTERNATIONAL AIRPORT artist balance system Bijan Bijan Designer blue hue blue-purple Brainard brightness or dullness called Chapter chart chocolate cake color mixture color temperature color wheel complement cool Courtesy creative license dark value darker drawing elements example feel focal point formal balance functional design geometric shapes gray green grid Gustave Caillebotte happens Ideas to Try identify implied axis intensity interior a nice Jennifer Bartlett KEYWORD to remember kinds of shapes light value lighter linear shapes medium ment mid-value motif negative shapes negative space neutral nonobjective shapes Nostrand Reinhold Oil on canvas orange painting Photo Piet Mondrian pigments placement PRIMARY COLORS principles problem produced by mixing purple red-purple refrigerator relative contrast repeated repetition rhythm secondary colors solution space division squares subtractive color surface texture thing Think tion usually visual path visual weight Watercolor Wayne Thiebaud yellow yellow-green York