A Design Manual
This book focuses on the basic essentials of generic 2-dimensional design- helping readers think about and explore ways of approaching their work in their chosen design field. Often using common-place illustrative materials, this book first explores each of the elements of design individually, then explains the principles of design, and finally, shows how elements and principles are combined in the design "process." Artists and designers in any field.
13 pages matching visual weight in this book
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actual space Advertisement all-over pattern approximate symmetry artist balance system Bijan Bijan Designer blue Brainard chocolate cake Clarence House color mixture color temperature color wheel contour line contrast Courtesy create emphasis creative license dark value darker devices Diagram drawing elements example feel focal point formal balance functional design geometric shapes Georgia O'Keeffe gray grid Gustave Caillebotte h a p t e r happens Ideas to Try Identify implied axis intensity Jennifer Bartlett KEYWORD to remember kinds of shapes light value lighter linear shapes Mark Mehaffey medium motif negative shapes negative space neutral nonobjective shapes Nostrand Reinhold Oil on canvas orange painting Photo Piet Mondrian pigments placement positive and negative primary colors principles problem produced by mixing refrigerator relative repeated repetition rhythm Richard Larson solution solve space division squares subtractive color surface tension thing Think tion triangles unity visual path visual weight yellow Yin-Yang York