Social Media is a Cocktail Party

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Jim Tobin
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Contents

Cocktail Party Rules
1
What is Social Media?
13
Why Social Media Marketing is Different
31
Brand Building 20
49
Social Media Marketing Plan
61
Social Media Optimization
76
When You Arrive at the Party Listen First
92
Preparing to Enter the Conversation
106
Transparency
115
The Pull Economy
123
Viral Marketing
129
Marketing in Second Life
142
Social Media for Customer Support
150
Social Media for Product Development
159
Measurement
170
Copyright

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