Public Relations : Theory and Practice

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RR Public Relations, Incorporated, 1975 - Public relations - 658 pages
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This book was written by RR De la Cruz, one of the Philippines' foremost PR practitioners from the '50s to the '80s. it is one one the first Filipino books written about public relations and has interesting articles, essays and speeches authored by top PR men iand women in that era? I consider it a very good foundational book for those who want to enter into the world of PR and know what the real essence of Public Relations is. 

Contents

PART
1
THE TERM PUBLIC RELATIONS
39
SUCCESSFUL PUBLIC RELATIONS
46

25 other sections not shown

Common terms and phrases

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