Publishing Culture and the "reading Nation": German Book History in the Long Nineteenth Century

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Lynne Tatlock
Camden House, 2010 - Business & Economics - 345 pages
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Over the long nineteenth century, German book publishing experienced an unprecedented boom, outstripping by 1910 all other Western nations. Responding to the spread of literacy, publishers found new marketing methods and recalibrated their relationships to authors. Technical innovations made books for a range of budgets possible. Yearbooks, encyclopedias, and boxed sets also multiplied. A renewed interest in connoisseurship meant that books signified taste and affiliation. While reading could be a group activity, the splintering of the publishing industry into niche markets made it seem an ever-more private and individualistic affair, promising variously self-help, information, Bildung, moral edification, and titillation. The essays in this volume examine what Robert Darnton has termed the "communications circuit": the life-cycle of the book as a convergence of complex cultural, social, and economic phenomena. In examining facets of the lives of select books from the late 1780s to the early 1930s that Germans actually read, the essays present a complex and nuanced picture of writing, publishing, and reading in the shadow of nation building and class formation, and suggest how the analysis of texts and the study of books can inform one another. Contributors: Jennifer Askey, Ulrich Bach, Kirsten Belgum, Matthew Erlin, Jana Mikota, Mary Paddock, Theodore Rippey, Jeffrey Sammons, Lynne Tatlock, Katrin Voelkner, Karin Wurst. Lynne Tatlock is Hortense and Tobias Lewin Distinguished Professor in the Humanities at Washington University in St. Louis.
  

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Contents

Illustrations
10
How to Think about Luxury Editions in Late Eighteenth
25
The Shaping of Garden Culture in the Journal des Luxus
55
Documenting the Zeitgeist How the Brockhaus Recorded
89
The Afterlife of NineteenthCentury Popular Fiction and
118
A Library for Girls Publisher Ferdinand Hirt Sohn
155
For the Love of Words and Works Tailoring the Reader
179
Thinking Clearly about the Marriage of Heinrich Heine
213
noch meinen ganzen Satanismus from Simplicissimus
241
Bildung for Sale Karl Robert Langewiesches Blaue Bücher
251
Georg Friedrich Kersting
264
The Weimar Literature Industry and the Negotiations
271
It would be delicious to write books for a new society
295
Bibliography
313
Notes on the Contributors
329
Copyright

At Wits End Frank Wedekind and
230

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About the author (2010)

Lynne Tatlock is Hortense and Tobias Lewin Distinguished Professor in the Humanities at Washington University in St. Louis, Missouri, USA

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