Wikinomics: How Mass Collaboration Changes Everything

Front Cover
Penguin, 2006 - Business & Economics - 324 pages
70 Reviews
In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomicsproves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomicschallenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomicsshows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomicswill be your road map for doing business in the twenty-first century.

  

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Wikinomics: How Mass Collaboration Changes Everything

User Review  - Not Available - Book Verdict

Tapscott (The Digital Economy ), chief executive of New Paradigm, a think tank and strategy consulting company, and Williams, New Paradigm�s research director, present a fascinating ... Read full review

Wikinomics

User Review  - cacheeg - Overstock.com

This book is not just about Wiki's but is really about how individuals, organizations, companies and the world will benefit and reap huge advances through the use of mass collaboration techniques ... Read full review

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Contents

I
7
II
34
III
65
IV
97
V
124
VI
151
VII
183
VIII
213
IX
239
X
268
XI
291
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About the author (2006)

Don Tapscottis chief executive of New Paradigm, a think tank and strategy consulting company he founded in 1992. He is the author of ten books, including the bestsellersParadigm Shift, The Digital Economy, Growing Up Digital, The Naked Corporationand Digital Capital. He teaches at the Rotman School of Management at the University of Toronto.
Anthony D. Williamsis a research director at New Paradigm. He holds a master’s of research from the London School of Economics where he has been teaching over the last year. He leads New Paradigm’s work in the areas of innovation and intellectual property.

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