Wikinomics: How Mass Collaboration Changes Everything

Front Cover
Penguin, 2006 - Business & Economics - 324 pages
97 Reviews
In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomicsproves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomicschallenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomicsshows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomicswill be your road map for doing business in the twenty-first century.

  

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LibraryThing Review

User Review  - thebradking - LibraryThing

I'd been looking forward to reading this but compared to other books in this genre, it's largely a rehash -- and not even a very good one. Groundswell, for one, pulls this type of writing off better. Read full review

Review: Wikinomics: How Mass Collaboration Changes Everything

User Review  - Jeff Suwak - Goodreads

Upon starting the book, I probably would have given it a four star rating. It was thought provoking, and I devoured the first hundred or so pages. After that, things started to drag. First of all, the ... Read full review

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Contents

Introduction
1
Wikinomics
7
The Perfect Storm
34
The Peer Pioneers
65
Ideagoras
97
The Prosumers
124
The New Alexandrians
151
Platforms for Participation
183
The Global Plant Floor
213
The Wild Workplace
239
Collaborative Minds
268
Acknowledgments
293
Index
315
Copyright

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About the author (2006)

Don Tapscottis chief executive of New Paradigm, a think tank and strategy consulting company he founded in 1992. He is the author of ten books, including the bestsellersParadigm Shift, The Digital Economy, Growing Up Digital, The Naked Corporationand Digital Capital. He teaches at the Rotman School of Management at the University of Toronto.
Anthony D. Williamsis a research director at New Paradigm. He holds a master’s of research from the London School of Economics where he has been teaching over the last year. He leads New Paradigm’s work in the areas of innovation and intellectual property.

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