Multivariate Data Analysis

Front Cover
Joseph F. Hair
Prentice-Hall International, Jan 1, 1998 - Multivariate analysis - 730 pages
3 Reviews
Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the mathematical derivation of the technique. Provides an overview of several techniques and approaches that are available to analysts today -- e.g., data warehousing and data mining, neural networks and resampling/bootstrapping. Chapters are organized to provide a practical, logical progression of the phases of analysis and to group similar types of techniques applicable to most situations.

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Review: Multivariate Data Analysis

User Review  - Brijesh Bolar - Goodreads

This book was referred to me by my Professor at MICA for my PGC in Marketing Analyst. It is a very comprehensive book on marketing research and data analysis which has indepth explanation of various ... Read full review

Review: Multivariate Data Analysis

User Review  - Oktora - Goodreads

lovely ^^da book for those who like to see a long string of Xs and Ys and Sigmas :D a nice brain-teasing book indeed. Read full review

About the author (1998)

Joseph F. Hair is a member of the American Marketing Association, Academy of Marketing Science, Southern Marketing Association and Southwestern Marketing Association. He has authored 30 books, monographs, and cases, and over 60 articles in scholarly journals. He serves on the editorial review boards of several journals and was the 2004 recipient of the Academy of Marketing Science Excellence in Teaching Award. Hair serves as a consultant to many businesses.

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