Transmitting the Past: Historical and Cultural Perspectives on Broadcasting

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J. Emmett Winn, Susan Lorene Brinson
University of Alabama Press, Mar 20, 2005 - Performing Arts - 252 pages
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Original essays exploring important developments in radio and television broadcasting.

The essays included in this collection represent some of the best cultural and historical research on broadcasting in the U. S. today. Each one concentrates on a particular event in broadcast history—beginning with Marconi’s introduction of wireless technology in 1899.

Michael Brown examines newspaper reporting in America of Marconi's belief in Martians, stories that effectively rendered Marconi inconsequential to the further development of radio. The widespread installation of radios in automobiles in the 1950s, Matthew Killmeier argues, paralleled the development of television and ubiquitous middle-class suburbia in America. Heather Hundley analyzes depictions of male and female promiscuity as presented in the sitcom Cheers at a time concurrent with media coverage of the AIDS crisis. Fritz Messere examines the Federal Radio Act of 1927 and the clash of competing ideas about what role radio should play in American life. Chad Dell recounts the high-brow programming strategy NBC adopted in 1945 to distinguish itself from other networks. And George Plasketes studies the critical reactions to Cop Rock, an ill-fated combination of police drama and musical, as an example of society's resistance to genre-mixing or departures from formulaic programming.

The result is a collection that represents some of the most recent and innovative scholarship, cultural and historical, on the intersections of broadcasting and American cultural, political, and economic life.

  

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Contents

An Introduction to Broadcasting History
1
The Transformation of Marconis Popular Image 19191922
16
Evaluating External Pressures in Policy Making
34
Dening Television Programming Strategy at NBC 19451950
69
4 The Importance of Colorization of Motion Pictures and Syndicated Television Programs to Broadcasting 19851990
92
Entertainment and Sports Broadcasting at an Educational Radio Station in the 1920s
111
Women Break into Prime Time 19431948
137
Mobile Media 1950s Broadcasting and Suburbia
161
9 Sex Society and Double Standards in Cheers
205
Monitors Broadcast Schedule
223
Cop Rock Episodes
225
EleventhSeason Cheers Episodes
229
Selected Bibliography
237
Contributors
245
Index
249
Copyright

Formula Fragments Failure and Foreshadowing in Genre Evolution
187

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About the author (2005)

J. Emmett Winn is Associate Professor of Communication and Journalism at Auburn University. Susan L. Brinson is Professor of Communication and Journalism at Auburn University and author of The Red Scare, Politics, and the Federal Communications Commission.

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