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Integrating and Expanding the Study of
Research on Policy Research Impacts
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actors Advertising Research approach assumptions Atwood audience brand broadcast industry broadcast regulation broadcast regulatory process cable cable television cation channels coders coding scheme coding system cognitive Cohen's kappa communica communication studies comparative concept construct construct validity consumer context Dervin diffusion diffusion of innovations economic effects environment example focus Folger formal Gerbner human communication ideas identify images impact important individuals influence innovation process institutional analysis intercultural communication research International Communication International Press Institute interpersonal interpretations involved Journal of Advertising journalists literature mass communication mass media Massachusetts messages organization perspective policy research policymakers political Poole problems regulatory arena relationship reliability reported representational validity Rogers role Samovar Saussurean scholars Schramm Science semiotics society sources structure suggests technological innovation Telecommunications television theoretical theory tion tural U.S. Congress units University Press validity variables York