Mass Communication: A Sociological Perspective |
Contents
THE NATURE AND FUNCTIONS OF MASS | 3 |
MASS COMMUNICATIONS AS SOCIAL INSTITUTIONS | 32 |
SOCIOLOGY OF THE MASS COMMUNICATOR | 60 |
Copyright | |
4 other sections not shown
Other editions - View all
Common terms and phrases
achieving activities American anomie audience members biographies CALIFORNIA/SANTA CRUZ campaign Canadian Carl Hovland characteristics characters Communication Research communications behavior Communist content analysis CRUZ The University cultural diffusion dysfunctional editors effects of mass Elihu Katz elite entertainment especially example film Frank Stanton Fred Siebert functions George Gerbner goals heroes hypodermic needle model impact important individuals influentials innovation listeners magazines major mass audience mass communica mass communication mass media Merton munication newspapers occupational roles operate opinion leaders opinion leadership organization patterns Paul Lazarsfeld percent political popular portrayals portrayed producers Public Opinion Quarterly radio and television radio broadcasting Robert Robert K sample selective exposure social norms social structure society sociological sociologists Soviet Soviet Union stations stories success Systems of Broadcasting television drama television programs tion topics University Library UNIVERSITY UNIVERSITY OF CALIFORNIA/SANTA University Press viewers violence Wilbur Schramm York