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assigned bets attribution Baltimore Baltimore Colts behavior bias biased evaluation process biased manner bolstering comments Cleveland Cleveland Browns cognitive college basketball confidence content analysis dependent measures discount Doctor of Philosophy Dweck Earl Campbell effect of outcome effective football bettor ego-defensive evaluate outcomes expectations experiment failure Fluke condition fluke event fluke play Fluke Salient gamblers gambling skill Glixman hypothesis hypothetical inter-rater reliability Kiki Vandeweghe learned helplessness Lee Ross losers losing subjects Louisville conditions Louisville fans Manipulating the salience memory data minor threats NCAA Not-Salient one's original team Outcome Win predicted present formulation psychologically invested questions revealed a significant score season significant interaction significant main effect Stanford studies subjects remembered subjects spent discussing subjects tended subjects were told success tendency Tversky UCLA and Louisville UCLA conditions UCLA fans undoing comments undoing or bolstering Vandeweghe Vince Ferragamo weeks after Session winners winning subjects wins and losses write-ups Zeigarnik effect