The Hidden Persuaders

Front Cover
Pocket Books, 1957 - Advertising - 242 pages
A PENETRATING LIGHT INTO THE MURKY WORLD OF THE MOTIVATIONAL RESEARCHERS. IT TELLS HOW THESES SHOCK TROOPS OF THE ADVERTISING WORLD ARE SUBTLY CHARTING YOUR INNER THOUGHTS, FEARS AND DREAMS SO THAT THEY CAN INFLUENCE YOUR DAILY LIVING. WRITTEN WITH HUMOR AND IN NONTECHNICAL STYLE, THE HIDDEN PERSUADERS WEIGHS THE SUCCESSES AND FAILURES OF THEIR PERSUASION WHERE THEY ARE AIMING TO TAKE YOU AND HOW!

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Contents

CHAPTER PAGE 1 THE DEPTH APPROACH
1
PERSUADING US AS CONSUMERS 2 THE TROUBLE WITH PEOPLE
8
SO AD MEN BECOME DEPTH MEN
18
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