The Hidden PersuadersA PENETRATING LIGHT INTO THE MURKY WORLD OF THE MOTIVATIONAL RESEARCHERS. IT TELLS HOW THESES SHOCK TROOPS OF THE ADVERTISING WORLD ARE SUBTLY CHARTING YOUR INNER THOUGHTS, FEARS AND DREAMS SO THAT THEY CAN INFLUENCE YOUR DAILY LIVING. WRITTEN WITH HUMOR AND IN NONTECHNICAL STYLE, THE HIDDEN PERSUADERS WEIGHS THE SUCCESSES AND FAILURES OF THEIR PERSUASION WHERE THEY ARE AIMING TO TAKE YOU AND HOW! |
Contents
CHAPTER PAGE 1 THE DEPTH APPROACH | 1 |
PERSUADING US AS CONSUMERS 2 THE TROUBLE WITH PEOPLE | 8 |
SO AD MEN BECOME DEPTH MEN | 18 |
Copyright | |
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added Advertising Age advertising agency Advertising Research Foundation American appeal attitude auto become beer began behavior biocontrol brand buyer cake campaign candidates cent Cheskin Chicago cigar cigarette concluded consumer customers David Riesman depth approach depth interview depth probing depth study Dichter director dollars drink Edward Weiss Eisenhower emotional engineering Engineering of Consent Ernest Dichter executive explained fact feel felt firm fund raisers give impulse impulse buying industry instant coffee James Vicary journal look magazine major makers manipulating margarine McCann-Erickson mid-fifties moral motivation research motivation study motivational analysts National offered package personality persuaders picture pointed political President probers problem professional prune psychologists public relations public-relations reassurance reported Republican saying sell smoking social engineering Social Research social scientists subconscious symbol talk techniques tests Tide tion trend trying Whitaker and Baxter woman women words