Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Google eBook)
John Wiley & Sons, Aug 5, 2010 - Business & Economics - 192 pages
The grateful dead?Rock Legends, Marketing Pioneers
"Demand everything. Expect nothing."
"I miss Jerry. And I wonder . . . is your brand iconic? Why not? Hint: it has nothing whatsoever to do with hemp brownies. Becoming iconic is a choice."
""Marketing Lessons from the Grateful Dead" is like a powerful, hard-charging anthem that fills in so many blanks while closing the circle of life. Like the Grateful Dead, Brian and David are transformational visionaries with a keen eye for the second set."
The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, "Marketing Lessons from the Grateful Dead" gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your jouney, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
What people are saying - Write a review
Review: Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in HistoryUser Review - David Bennett - Goodreads
This is a fun read that truly shows the genius of this 60's band when it comes to being in the forefront with marketing and branding. Read full review
Review: Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in HistoryUser Review - Chris - Goodreads
And now I shall take this technology and add my own batch of magic!!! Read full review
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