Selling by mail order
U.S. Small Business Administration, Office of Buisness [i.e. Business] Development, 1989 - Business & Economics - 11 pages
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ad or mailing advertising costs Answer ads attention benefits and advantages breakeven point built Call to Action catalog cessful chances cooking copy Copywriting cost of advertising credibility customers Develop Interest difference between failure direct mail dise effective entrepreneurs envelope example experience Five Acres five percent Forecasting Sales full-time headline appeal high cost higher margin honesty Imagination immediate action important benefit initial invest Joe Cossman key words knowledge larger orders limited quantities lose money magazine mail order advertising mail order business mail order selling mailing list Major events merchan month multimillion ness offer once order immedi order sales part-time Persistence postage potential powerful words printing product or service Product Selection profitable mail order publications reader readership reason repeat sales response right price right product salesperson satisfied cus Sears Secret Weapon self-interest sizzle sold spend sponse structure Successful mail order tomers widget winner writing