The hidden persuaders

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Pocket Books, 1970 - Advertising - 242 pages
19 Reviews

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Review: The Hidden Persuaders

User Review  - Niloy Mitra - Goodreads

Surprisingly good book. Well ahead of its times. Shocking good and insightful, though lacking any rigor. 'At times it is pleasanter or easier to be nonlogical.' Read full review

Review: The Hidden Persuaders

User Review  - Gurushakti Noriega - Goodreads

It took me a long time to read this book, because much of the information was dated. He also listed and described so many examples of the various ways depth-probers were working. I am glad I read it ... Read full review

Contents

chapter page 1 The Depth Approach
1
PERSUADING US AS CONSUMERS 2 The Trouble with People
8
So Ad Men Become Depth Men
18
Copyright

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