The Hidden Persuaders |
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Page 23
... social scientists . They were counseled that sociologists and anthropologists were concerned with people in groups ... Research Foundation official , from " buck - happy " researchers to very serious , competent social scientists ...
... social scientists . They were counseled that sociologists and anthropologists were concerned with people in groups ... Research Foundation official , from " buck - happy " researchers to very serious , competent social scientists ...
Page 190
... Social Science Session , " which explored the " close inter- relation of public - relations practice and the social ... Research , University of Michigan ; and Dr. Samuel A. Stouffer , director of the Laboratory of Social Relations ...
... Social Science Session , " which explored the " close inter- relation of public - relations practice and the social ... Research , University of Michigan ; and Dr. Samuel A. Stouffer , director of the Laboratory of Social Relations ...
Page 240
... Research , copy , 36 ; market , 36 Resistance , 117 , 129 ; to coffee , 121-23 ; sales , 54 Reston , James , 158 ... Social classes , motivations of , 98-99 Social Class in America , book , 98 Social Research , Inc. , 23 , 25 , 26 , 43 ...
... Research , copy , 36 ; market , 36 Resistance , 117 , 129 ; to coffee , 121-23 ; sales , 54 Reston , James , 158 ... Social classes , motivations of , 98-99 Social Class in America , book , 98 Social Research , Inc. , 23 , 25 , 26 , 43 ...
Contents
CHAPTER | 1 |
THE BUILTIN SEXUAL OVERTONE | 71 |
BACK TO THE BREAST AND BEYOND | 83 |
Copyright | |
15 other sections not shown
Common terms and phrases
added Advertising Age advertising agency Advertising Research Foundation American appeal auto become beer began behavior brand buyer campaign candy cent Cheskin Chicago cigar cigarette coffee concluded consumer customers David Riesman Davy Crockett depth approach depth interviews depth probers depth study Dichter director drink Edward Weiss Eisenhower emotional Ernest Dichter executive explained fact Father's Day feel felt firm girl impulse impulse buying industry instant coffee James Vicary journal look magazine major makers manipulators margarine McCann-Erickson mid-fifties motivation research motivational analysts Nescafé offered package personality persuaders picture Pierre Martineau pointed political President probers probing problem prune psychological psychologists public relations public-relations reassurance reported Republican saying sell smoking Social Research social scientists subconscious symbol talk techniques tests Tide tion trend trying Weiss and Geller Whitaker and Baxter woman women words