The hidden persuaders

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Pocket Books, 1970 - Advertising - 242 pages
18 Reviews

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Review: The Hidden Persuaders

User Review  - Chad - Goodreads

It's a bit outdated at this point (written in the 1950s), but describes the beginning use of psychological research in marketing and advertising. Read full review

Review: The Hidden Persuaders

User Review  - Niloy Mitra - Goodreads

Surprisingly good book. Well ahead of its times. Shocking good and insightful, though lacking any rigor. 'At times it is pleasanter or easier to be nonlogical.' Read full review

Contents

chapter page 1 The Depth Approach
1
PERSUADING US AS CONSUMERS 2 The Trouble with People
8
So Ad Men Become Depth Men
18
Copyright

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