The Hidden Persuaders |
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Page 156
... explained that " the politicians are beginning to apply all the smart advertising techniques used by mass production America to merchandise autos , bath salts , and lawn mowers . " It went on to explain : " Under Chairman Leonard W ...
... explained that " the politicians are beginning to apply all the smart advertising techniques used by mass production America to merchandise autos , bath salts , and lawn mowers . " It went on to explain : " Under Chairman Leonard W ...
Page 161
... explained that the Republican Party would put its trust , in 1956 as in 1952 , in the big New York ad agency , Batten , Barton , Durstine and Osborn . He explained in late 1955 : " The Republican Party has long been identified with ...
... explained that the Republican Party would put its trust , in 1956 as in 1952 , in the big New York ad agency , Batten , Barton , Durstine and Osborn . He explained in late 1955 : " The Republican Party has long been identified with ...
Page 185
... explained : " They themselves will be more highly trained technically and less individualistic , screened for qualities that will make them better players on the team . Almost everybody will have to go through extensive psychological ...
... explained : " They themselves will be more highly trained technically and less individualistic , screened for qualities that will make them better players on the team . Almost everybody will have to go through extensive psychological ...
Contents
CHAPTER | 1 |
THE BUILTIN SEXUAL OVERTONE | 71 |
BACK TO THE BREAST AND BEYOND | 83 |
Copyright | |
15 other sections not shown
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added Advertising Age advertising agency Advertising Research Foundation American appeal auto become beer began behavior brand buyer campaign candy cent Cheskin Chicago cigar cigarette coffee concluded consumer customers David Riesman Davy Crockett depth approach depth interviews depth probers depth study Dichter director drink Edward Weiss Eisenhower emotional Ernest Dichter executive explained fact Father's Day feel felt firm girl impulse impulse buying industry instant coffee James Vicary journal look magazine major makers manipulators margarine McCann-Erickson mid-fifties motivation research motivational analysts Nescafé offered package personality persuaders picture Pierre Martineau pointed political President probers probing problem prune psychological psychologists public relations public-relations reassurance reported Republican saying sell smoking Social Research social scientists subconscious symbol talk techniques tests Tide tion trend trying Weiss and Geller Whitaker and Baxter woman women words