The hidden persuaders

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Pocket Books, 1970 - Advertising - 242 pages
16 Reviews

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Review: The Hidden Persuaders

User Review  - Chad - Goodreads

It's a bit outdated at this point (written in the 1950s), but describes the beginning use of psychological research in marketing and advertising. Read full review

Review: The Hidden Persuaders

User Review  - Gurushakti Noriega - Goodreads

It took me a long time to read this book, because much of the information was dated. He also listed and described so many examples of the various ways depth-probers were working. I am glad I read it ... Read full review

Contents

chapter page 1 The Depth Approach
1
PERSUADING US AS CONSUMERS 2 The Trouble with People
8
So Ad Men Become Depth Men
18
Copyright

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