The hidden persuaders

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Pocket Books, 1970 - Advertising - 242 pages
12 Reviews

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Review: The Hidden Persuaders

User Review  - Chad - Goodreads

It's a bit outdated at this point (written in the 1950s), but describes the beginning use of psychological research in marketing and advertising. Read full review

Review: The Hidden Persuaders

User Review  - Serenity - Goodreads

A bit of a slow start. First 50 pages I wondered if I was going to enjoy it. One off the David Bowie 100 fave books list. Once I got into it, I enjoyed it. If Packard was worried about how advertisers ... Read full review

Contents

chapter page 1 The Depth Approach
1
PERSUADING US AS CONSUMERS 2 The Trouble with People
8
So Ad Men Become Depth Men
18
Copyright

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