Campaign Manager: Running and Winning Local Elections (Google eBook)
Featuring invaluable insight from an expert author, The Campaign Manager offers the most comprehensive guide for organizing, funding, publicizing, and winning local political campaigns. Author Catherine Shaw draws on experience from her three terms as mayor of Ashland, Oregon, and dozens of campaigns to provide practical, proven advice, and her field-tested methods carry candidates through the entire process. The fourth edition offers expanded coverage of key concepts-including targeting voters, evaluating media effectiveness, setting fundraising budgets, using and developing Internet resources, and organizing get-out-the-vote efforts-and a new appendix with a step-by-step guide to precinct analysis. Other useful resources include the latest census data reflecting voting and voter shifts over the past six years; and current information on initiative, referendum, and recall requirements. Brimming with clear, concise wisdom, The Campaign Manager is the best way to kick-start a local campaign.
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The Campaign Manager: Running and Winning Local ElectionsUser Review - Book Verdict
Getting your name on the ballot may be the easiest part of running for office. Shaw, the former mayor of Ashland, OR, and a political consultant, has created a handbook to walk candidates for local elections through all the steps of running a campaign. This revised and updated edition (the previous edition was in 2009) covers every phase of the process, for example, conducting initial precinct analysis, structuring the campaign organization, and creating the various forms of campaign materials. It is illustrated with helpful examples such as sample brochures and lawn signs, including clear instructions on how to install the signs. Shaw covers modern social media strategies, providing tips for the use of Twitter, Facebook, and YouTube, and touches on newer platforms such as Pinterest and Instagram. Direct mail and traditional media are also discussed. She outlines helpful strategies for preparing for negative questions about your campaign, for instance, working with your campaign committee to identify your weaknesses, vulnerabilities, and "fatal flaws" and then practicing appropriate responses. The attractively designed guide contains many entertaining quotes. VERDICT Anyone running for a local elected office will find this title a valuable resource for organizing and running a campaign.—Judy Solberg, Seattle Univ. Lib.
Review: The Campaign Manager: Running And Winning Local ElectionsUser Review - Goodreads
This one held a lot of good information for me right now as I undertake this election. I passed it on to my campaign manager to read. He has the hard job!