Googled: The End of the World As We Know It (Google eBook)

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Penguin, Nov 3, 2009 - Business & Economics - 432 pages
23 Reviews
"The fullest account yet of the rise of one of the most profitable, most powerful, and oddest businesses the world has ever seen."
-San Francisco Chronicle

Just eleven years old, Google has profoundly transformed the way we live and work-we've all been Googled. Esteemed media writer Ken Auletta uses the story of Google's rise to explore the future of media at large. This book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with industry legends, including Google founders Larry Page and Sergey Brin, Marc Andreessen, and media guru "Coach" Bill Campbell. Auletta's unmatched analysis, vivid details, and rich anecdotes illuminate how the Google wave grew, how it threatens to drown media institutions, and where it's taking us next.


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Review: Googled: The End of the World as We Know It

User Review  - Chris Jennings - Goodreads

Glad I finally got around to this one. Much of Google's history has become pretty public knowledge but Auletta dives deeper than most. Whenever a company becomes as powerful as Google (ie Microsoft ... Read full review

Review: Googled: The End of the World as We Know It

User Review  - Robin - Goodreads

"A good online or print newspaper should be like a supermarket, with a variety of choices. No one is forcing readers to pull items down from the shelves. But they ought to have available to them all ... Read full review


Starting in a Garage
Buzz but Few Dollars 19992000
CHAPTER 4 Prepping the Google Rocket 20012002
CHAPTER 5 Innocence or Arrogance? 20022003
Google Goes Public 2004
The New Evil Empire? 20042005
Chasing the Fox 20052006
Waking the Government Bear
Google Enters Adolescence 20072008
Is Old Media Drowning? 2008
CHAPTER 13 Compete or Collaborate?
Happy Birthday 20082009
Where Is the Wave Taking Old Media?
Where Is the Wave Taking Google?

War on Multiple Fronts 2007

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About the author (2009)

Ken Auletta has written the “Annals of Communications” column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America’s premier media critic, the Columbia Journalism Review said, “No other reporter has covered the new communications revolution as thoroughly as has Auletta.” He lives in Manhattan with his wife and daughter.

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