Art Entrepreneurship

Front Cover
Ivo Zander, Mikael Scherdin
Edward Elgar, 2011 - Business & Economics - 191 pages
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This pioneering book explores the connections between art and artistic processes and entrepreneurship. The authors expertly identify several areas and issues where research on art and artistic processes can inform and develop the traditional field of entrepreneurship research.
Nine original chapters by an international group of scholars take a detailed look at the sources of new art ideas, how they are transformed into tangible objects of art, make their way through often hostile selection environments, and ultimately go on to become valued and accepted by the general public. Making a number of original contributions at the crossroads of art and entrepreneurship, the book speaks to researchers across these fields, practicing artists interested in promoting and gaining acceptance for their work, as well as policymakers concerned with sustained dynamics of the art arena.
Entrepreneurship researchers interested in new developments in the field will find this unique book invigorating. It also serves as an invaluable source of inspiration for academics and practitioners interested in social and cultural entrepreneurship.

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