Planet Google: One Company's Audacious Plan to Organize Everything We Know

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Simon and Schuster, Sep 22, 2009 - Business & Economics - 288 pages
30 Reviews

"In this spellbinding behind-the-scenes look,
Stross leads readers through Google’s evolution…the unfolding narrative reads like a suspense novel" (Publishers Weekly, starred review).

Based on unprecedented access to the "Googleplex," Planet Google goes deep inside the company to unveil the extraordinary scope and scale of its ambition to become the master gate-keeper of "all the world’s information," including its users’ most personal information. New York Times columnist Randall Stross provides a lively tour through Google’s flurry of new information gathering initiatives. Will Google stay true to its famous "Don’t Be Evil" mantra? Will it protect all of the personal information it collects? Planet Google is a much-needed wake-up call about how powerful the Google juggernaut has become.
  

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Review: Planet Google: One Company's Audacious Plan To Organize Everything We Know

User Review  - Lucas - Goodreads

The book is really short but covers a lot of area, there is only slightly more information here than would have been gleaned by an average person living through the same time period while using the ... Read full review

Review: Planet Google: One Company's Audacious Plan To Organize Everything We Know

User Review  - Pierre Lauzon - Goodreads

This books gives a lot of the early history of Google and the development of its search algorithms. It also talks about several of Google's forays into other areas such as Gmail and attempting to scan ... Read full review

All 6 reviews »

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Contents

I
1
II
21
III
47
IV
63
V
89
VI
109
VII
129
VIII
153
IX
179
X
195
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About the author (2009)


Randall Stross
is the author of the New York Times column "Digital Domain" and of several books, including The Microsoft Way and eBoys. He lives in Menlo Park, California.

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