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advertising agreements American Economic Review analysis antitrust assets average barriers basing point behavior Business Week buyers capacity capital cartel Census changes Chapter collusion companies competition concentrated industries concentration ratios conglomerate consumers corporations correlation decisions demand curve dominant firm Economic Journal Economics and Statistics effect elasticity enterprises entrants entry equilibrium evidence Federal Trade Commission firm's four-firm function growth higher increase indus Industrial Economics innovation investment Journal of Economics Journal ol largest less long-run managers manufacturing industries marginal cost marginal revenue market share market structure ment mergers million monopolistic Monopolistic Competition monopoly power nations nomic ol Economics oligopolistic oligopoly optimal output patent percent performance plant price discrimination price leadership price-fixing problem product differentiation profit maximization relatively result rivals scale economies Scherer sector sellers short-run steel strategy studies sumers technological Theory tion U.S. industry unit cost variables vertical welfare economics