Blink: The Power of Thinking Without Thinking

Front Cover
Little, Brown, Jan 11, 2005 - Self-Help - 288 pages
213 Reviews
In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"-filtering the very few factors that matter from an overwhelming number of variables.

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LibraryThing Review

User Review  - laurustina - LibraryThing

I read this book originally in 2006 and am re-reading it now because it is THAT GOOD. I've recommended it to a number of other people who never got around to picking it up, but I urge you to do so. Read full review

LibraryThing Review

User Review  - kateminasian - LibraryThing

In my opinion, this book wasn't as good as his first one, The Tipping Point. Got a little slow in the middle, which is why I've stopped reading it in the middle. Read full review

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About the author (2005)

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker.

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