Content Strategy for the Web (Google eBook)

Front Cover
New Riders, Sep 25, 2009 - Computers - 192 pages
24 Reviews
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
 
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
 
  • See content strategy (and its business value) explained in plain language
  •  Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays  
  • Learn how to audit and analyze your content
  • Make smarter, achievable decisions about which content to create and how
  • Find out how to maintain consistent, accurate, compelling content over time
  • Get solid, practical advice on staffing for content-related roles and responsibilities
 
  

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A good introduction. - Goodreads
Certainly helpful for any web writer to read. - Goodreads
Cogent, coherent, doable, practical advice. - Goodreads
I'm going to keep this around for reference. - Goodreads

Review: Content Strategy for the Web (Voices That Matter)

User Review  - Joey Heflich - Goodreads

A good introduction. Kristina Halvorson is pretty awesome. Read full review

Review: Content Strategy for the Web (Voices That Matter)

User Review  - Kay Davis - Goodreads

Halvorson provides a decent overview of content strategy for Web sites. She describes content strategy as a four-step process: Reality: identifying problems, describing needs, and proposing solutions ... Read full review

Contents

GOVERN
144
Content Strategy Reading List
174
About the Author
175
About the Technical Editor
176
Index
177
Copyright

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About the author (2009)

Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specializing in content strategy and writing for the web.

Widely recognized as one of the country’s leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike.

In 2009, Kristina curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. She lives in St. Paul, Minnesota with her husband and two children.

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