Content Strategy for the Web (Google eBook)
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
What people are saying - Write a review
Review: Content Strategy for the WebUser Review - Goodreads
Halvorson provides a decent overview of content strategy for Web sites. She describes content strategy as a four-step process: Reality: identifying problems, describing needs, and proposing solutions ...
Review: Content Strategy for the WebUser Review - Jason Kosarek - Goodreads
Maybe not quite up to my expectations (had a lot of recommendations from friends) but still some valuable takeaways. Read full review
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