This is a revised, expanded, andupdated edition of the highly successful Visual Culture.Like its predecessor, this new version is about visual literacy,exploring how meaning is both made and transmitted in anincreasingly visual world. It is designed to introduce students andother interested readers to the analysis of all kinds of visualtext, whether drawings, paintings, photographs, films,advertisements, television or new media forms. The book isillustrated with examples that range from medieval painting tocontemporary advertising images, and is written in a lively andengaging style.
The first part of the book takes the reader through differingtheoretical approaches to visual analysis, and includes chapters oniconology, form, art history, ideology, semiotics and hermeneutics.The second part shifts from a theoretical to a medium-basedapproach and comprises chapters on fine art, photography, film,television and new media. These chapters are connected by anunderlying theme about the complex relationship between visualculture and reality.
New for the second edition are ten more theoretically advanced KeyDebate sections, which conclude each chapter by provoking readersto set off and think for themselves. Prominent among the newprovocateurs are Kant, Baudrillard, Althusser, Deleuze, Benjamin,and Foucault. New examples and illustrations have also been added,together with updated suggestions for further reading.
The book draws together seemingly diverse approaches, whileultimately arguing for a polysemic approach to visual analysis.Building on the success of the first edition, this new editioncontinues to provide an ideal introduction for students takingcourses in visual culture and communications in a wide range ofdisciplines, including media and cultural studies, sociology, artand design.
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