Enough: True Measures of Money, Business, and Life (Google eBook)

Front Cover
John Wiley & Sons, Nov 17, 2008 - Business & Economics - 256 pages
21 Reviews
John Bogle puts our obsession with financial success in perspective

Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective.

Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, "to poison our minds with a little humanity." Page by page, Bogle thoughtfully considers what "enough" actually means as it relates to money, business, and life.

  • Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives
  • Details the values we should emulate in our business and professional callings
  • Contains thought-provoking life lessons regarding our individual roles in society

Written in a straightforward and accessible style, this unique book examines what it truly means to have "enough" in world increasingly focused on status and score-keeping.

  

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Review: Enough.: True Measures of Money, Business, and Life

User Review  - Deborah - Goodreads

Parts of this book were thought-provoking; others parts seemed like a vehicle for the author to brag about his wonderful life and career. The last half was interesting from a philosophical view point ... Read full review

Review: Enough.: True Measures of Money, Business, and Life

User Review  - Cody Ray - Goodreads

I just didn't get much from this book. It was interesting so far as learning how Vanguard was started, but most of it felt like a bit of self-aggrandizing fluff. But a lot older and wiser people think more highly of it, so maybe I'm just not ready for it yet. :) Read full review

Contents

Giving Judgment a Chance
The Spirit of Trust
Measure First Judge Later?
Times Have Changed
Hammers and Nails
Capitalism Changes Its Values
Owners Not Agents
How Much Is Enough?

A Stunning Endorsement from the Court of Last Resort
A Change of Heart
Treasures False and True
Socrates Challenge
A Prophetic Forecast
Wresting a Living from Finance
Heads I Win Tails You Lose
Brain Drain
The Wrong Kind of Wizardry
Costs Rear Their Ugly Head
Investors Get Precisely What They Dont Pay For
A Giant Distraction
A Losers Game
Speculation Is in the Drivers Seat
Black Swans and Market Returns
Black Swans and Investment Returns
Tortoises Win
Hares Win But How Can That Be?
The Perils of Market Timing
Striking a Balance
Dancing to the Music
Marketers Win Investors Lose
Dont Just Stand There Do Something
Lowering the Bar
Sometimes for Better but Mostly for Worse
The Innovation Blunderbuss
Back to Basics
An AllTooPredictable Outcome
Making the Numbers Fit
Attributing Certitude to History
The Experts Are Wrong Again
The Bias toward Optimism
The RealWorld Consequences of Counting
Finance Calls the Tune for Business
Rock Scissors Paper
A Lack of Accountability
Performance Not Peer Groups
Principals and Principles
Only Capitalists Can Kill Capitalism
Investors Change Their Spots So Do Managers
Good for Managers Bad for Shareholders
Toward a Better World
Lets Dream Together
Of By and For the Shareholder
Building a Great Organization
The Superior Company
Values and Profits
Boldness Commitment and Providence
Commitment to Family and Community
The Commitment to Citizenship
The Age of Reason
The Prototypical EighteenthCentury Man
Entrepreneurs and Capitalists
The Impartial Spectator
The Moral History of US Business
A Merchant and a Man
Returning Stewardship to Capitalism
On Virtue
Flawed Measures of Wealth
and of Fame and Power
The Means Not the End
A Special Burden
Competition for What?
Without Character and Courage Nothing Else Lasts
Wondering about the Rabbit We Chase
Enough for Me?
Enough for You?
Enough for America?
My Own Exciting Odyssey
Copyright

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About the author (2008)

John C. Bogle is founder of the Vanguard Mutual Fund Group and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people; and Institutional Investor presented him with its Lifetime Achievement Award. Enough., Bogle's seventh book, follows his 2007 bestseller The Little Book of Common Sense Investing (Wiley).

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