The Swimsuit Issue and Sport: Hegemonic Masculinity in Sports Illustrated
Sociologist Davis argues that the sports magazine encourages individual and institutional practices that create and maintain inequality. She shows how media production, texts, and consumption interact with the social context to influence meaning. She bases her study on interviews with producers and consumers of the magazine and an analysis of every
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I think that in light of what has been written so far i can see that there is space for a long overdue new direction to be taken regarding mens swimwear.
i am at present waiting for a patent to address this issue. i am interested in like minded people to talk to about this, and also looking for a way to get it out onto the open market. It will take the way men look at themselves in swimwear to a different level.
please forward any comments to my e mail address.