Marketing to the Social Web: How Digital Customer Communities Build Your Business

Larry Weber

Wiley, Jun 22, 2007 - Business & Economics - 240 pages

Praise for Marketing to the Social Web

"Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Weber's insights how to navigate this new landscape to fully maximize their business opportunities."
-Mark Fuller, Chairman, Monitor Group

"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril."
-George F. Colony, CEO, Forrester Research, Inc.

"Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them."
-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.

"Where's the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived."
-Jeff Taylor, CEO, Eons and Founder of Monster.com

"Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas."
-Steve Harris, Vice President, Global Communications, General Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
-Nicholas Negroponte, Chairman, One Laptop per Child

What people are saying

Review: Marketing To The Social Web: How Digital Customer Communities Build Your Business

User Review  - Amy - Goodreads

I read the newer version though...pub. 2009

Review: Marketing to the Social Web: How Digital Customer Communities Build Your Business

User Review  - Ricky Setiawan - Goodreads

For some, especially those who just start learning about marketing in social media, this is a great book as it's able to build some theoretical framework on the subject. But I didn't find many new ideas here - most of them can be easily found on the Internet or any other books.

About the author

Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocacy association.

Bibliographic information

• Title: Marketing to the Social Web: How Digital Customer Communities Build Your Business
• Author: Larry Weber
• Publisher: Wiley, 2007
• ISBN: 0470177373, 9780470177372
• Length: 240 pages
• Subjects: Business & Economics / E-Commerce / Internet Marketing; Computers / Web / Social Networking