The Brand Within: The Power of Branding from Birth to the Boardroom

Front Cover
Display of Power Pub., 2010 - Business & Economics - 245 pages
7 Reviews
According to the U.S. Census Bureau, every day nearly 2,500 people go into business for themselves. Their firms account for 78 percent of U.S. businesses and $951 billion in receipts. Entrepreneurship is abundant in America, especially in the current economic crisis, but how do these companies stand out from the rest in order to succeed? This book is written by Daymond John, founder and CEO of the revolutionary FUBU clothing line, brand strategist and star of the ABC hit reality show, Shark Tank, is the second non-fiction book in the best-selling Display of Power series. The Brand Within examines the loyalty of relationships companies seek to establish by attaching celebrities to their brands and the instantaneous impulses consumers exhibit when purchasing a product. Drawing on his cutting-edge experiences in the fashion business, as well as his hard-won insights developed as a sought-after marketing consultant to trend-setters and tastemakers, the author argues that branding relationships have now seeped into every aspect of our lives.

What people are saying - Write a review

User ratings

5 stars
2
4 stars
2
3 stars
3
2 stars
0
1 star
0

Review: The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power)

User Review  - Benny Bastard - Goodreads

I liked the Brand Within. The theme of the life cycle of a brand (item-label-brand-lifestyle) made a lot of sense to me, as did his message of your brand constantly being in flux depending on how you ... Read full review

Review: The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power)

User Review  - Elizabeth Griffith - Goodreads

An easy to read, easy to relate to marketing and branding playbook for the small business start up. Read full review

About the author (2010)

A success story, an industry leader, a young entrepreneur, a man who has reached and surpassed new heights of commercial and financial success, just a fraction of classifications used to describe Daymond John, CEO and founder of multi-million dollar fashion empire FUBU The Collection. Daymond possesses the capability knowledge, insight and approachable demeanor which allow him to successfully achieve any goals set forth before him, as well as nurture others to do the same. Changing fashion and the face of American business with FUBU was only the beginning. What started initially with unbridled perseverance and a dream of catering to a market otherwise ignored, quickly transformed into a business venture, and eventual enterprise, worthy of the multitude of accolades and awards it has received. Some such prestigious awards: Brandweek Marketer of the Year (1999), Advertising Age Marketing 1000 Award presented to Daymond for outstanding ad campaign (1999), NAACP Entrepreneurs of the Year award (1999), Crain's Business of Forty Under Forty Award presented to Daymond (2002) and Ernst

Jason "J-Mac" McElwain overcame a childhood diagnosis of severe autism, enabling him to attend Greece Athena High School where he earned a manager's position on the basketball team. He works at Wegmans in Rochester, New York, and lives in the neighboring town of Greece. Daniel Paisner is the author of nearly 40 books, on such topics as sports, politics and entertainment, including seven "New York Times" bestsellers.

Bibliographic information