The Art of Digital Branding

Front Cover
Allworth Press, 2011 - Business & Economics - 285 pages
2 Reviews
A wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty.Use the Internet to enhance your company's brand identity! Marketers, managers, business owners, and entrepreneurs will find a wealth of tips and strategies for building a web presence that can increase revenue, improve customer relations, and boost brand loyalty.Digital brand expert Ian Cocoran explains the traditional theories of branding and explores the ways in which they can be applied to web sites, no matter what the given industry or field. The unique needs of nonprofit organizations are discussed, and numerous real-life illustrations of good and bad online branding efforts are provided. Chapters cover a range of content, including color schemes and menu formats, incorporating bare essentials, choosing one global portal vs. multiple languages and country-specific content, encouraging and retaining traffic flow, and maximizing site functionality. Anyone looking to use the Internet's potential to maximize the strength of his brand must have this book.

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Review: The Art of Digital Branding

User Review  - Jacob Munk-Stander - Goodreads

Outdated in every way possible Read full review

Review: The Art of Digital Branding

User Review  - Eduardo Ojeda - Goodreads

Very useful book specially in this new digital era. This book talks deep in different aspect of the digital branding, basically how to develop a very complete, user friendly website, etc. Read full review

About the author (2011)

Ian Cocoran entered the field of industrial distribution after a successful ten-year spell in retail. In 2003, he became managing director of a leading industrial che icals business, the youngest ever appointed by the company. While Cocoran excels at business management and organizational change initiatives, his communication skills have led him to successful ventures in PR and media work. Cocoran has been reviewing corporate websites for brandchannel.com since its inception in 2001. He has worked as a senior manager and director with multinational organizations in the home improvement, pharmaceutical, well-being, fashion, and chemical industries. He lives in Sydney, Australia.

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