Trademarks and unfair competition: law and policy
Now there is a complete, balanced and teachable approach to trademarks and unfair competition from an author team that knows how to capture student interest without shortchanging intellectual quality. Trademarks and Unfair Competition: Law and Policy presents a coherent conceptual framework in four main parts, each of which integrates reatment of non-traditional trademark subject-matter and new Lanham Act causes of action with traditional trademark concepts and problems: Foundation and Purposes of Trademark Law introduces basic topics and explains the what and why of the area Creation of Trademark Rights addresses distinctiveness, functionality, use, and registration Scope and Enforcement of Trademark Rights deals with geographic and product limits on the scope of rights, enforcement theories, permissible uses, remedies, and trade identity rights in oneiquest;s persona Trademark Transactions addresses problems that arise in many facets of trademark exploitation (including assignments, licenses, franchising, securitization) as well as, antitrust limitations on trademark exploitation. the casebook is notably clear, complete, and current: Traditional case-and-note format is enhanced by summarizing problems that help students better Understand The intricacies of key topics Visual aids throughout the book assist comprehension of complex issues. Timely coverage of numerous Internet-related trademark issues And The treatment of the relationship between trademarks and domain names International trademark issues are integrated with domestic issues Trade dress protection receives thorough treatment, integrated along with issues of word mark protection A helpful Teacher's Manual includes analysis of the cases and problems For The most up-to-date treatment of a rapidly developing area of the law, use the most current casebook 'Dinwoodie and Janis' Trademarks and Unfair Competitions: Law and Policy .
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Foundations and Purposes of Trademark and Unfair
B The Nature of Unfair Competition Law
Modern Marketing and Trademark Law
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