Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences (Google eBook)

Front Cover
Pearson Education, Jun 13, 2011 - Computers - 240 pages
15 Reviews
What happens when youíve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.

Topics include:
  • AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior?
  • PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience?
  • THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action?
  • THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design?
Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.
  

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Review: Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

User Review  - Ko Matsuo - Goodreads

Some really good insights about design. Not the easiest read but some sections are really good. I found the sections on humor and gaming to be especially useful. Read full review

Review: Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

User Review  - La - Goodreads

Full of examples and stories, a very useful and inspiring book. It only gets three stars from me though, due to the amazing number of spelling and grammatical errors. What went wrong with the editing process? Read full review

Contents

Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
Section 8
Section 24
Section 25
Section 26
Section 27
Section 28
Section 29
Section 30
Section 31

Section 9
Section 10
Section 11
Section 12
Section 13
Section 14
Section 15
Section 16
Section 17
Section 18
Section 19
Section 20
Section 21
Section 22
Section 23
Section 32
Section 33
Section 34
Section 35
Section 36
Section 37
Section 38
Section 39
Section 40
Section 41
Section 42
Section 43
Section 44
Copyright

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About the author (2011)

Stephen P. Anderson is an internationally recognized speaker and consultant based in Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers, and UI developers. He's designed web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy. Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

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