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according Alexander Woollcott Alfred North Whitehead American analysis applied ask ourselves B. F. Goodrich basic best ideas better brainstorm called cause cent Charles Kettering combinations Company crea created creative effort creative imagination creative power creative problem creative project creative thinking developed discovery Discuss Doctor drive Education Electric Engineering example facts glass hunt hypotheses ideation illumination improved inspiration invention Inventors J. P. Guilford Journal judgment judicial kind L. L. Thurstone laboratory lamp later likewise look mental mind never nylon Paul de Kruif piling up alternatives play Pont Psychology question rearrangement Robert Koch rubber scientific scientists session solution solve started success suggest technique tends tests things thought tion tive told TOPICS train tubeless tire turn Waldo Semon write wrote York young