Introduction to Mass Communication: Media Literacy and CultureThis text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, net neutrality, municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more! |
Contents
LAYING THE GROUNDWORK | 2 |
What Is Culture? | 9 |
Mass Communication and Culture | 16 |
Copyright | |
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Introduction to Mass Communication: Media Literacy and Culture Stanley J. Baran No preview available - 2009 |
Common terms and phrases
advergaming advertising African American audience broadcast cable television channels Chapter circulation commercial companies conglomeration consumer convergence critics cultural forum daily democracy distribution editor effects entertainment example film global Hollywood Hurricane Katrina hypercommercialism images impact important interactive Internet issue journalism listeners magazines mass communication mass communication process mass media media content media industries media literacy media literacy skills media literate medium messages million MoveOn.org MPPC networks newspaper offer Online Learning Center operation paper play political printing product placement profit public relations publishing quiz show scandal radio ratings readers recording satellite Scarlett Johansson screen sell shock jocks social specific stations stories studios theory tion United users video games viewers Warner yellow journalism York