Services marketing

Front Cover
M & E/Pitman Publishing, 1995 - Business & Economics - 307 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Is services marketing different?
13
The service economy Service providers and manufacturers service
31
Understanding the market
48
Copyright

15 other sections not shown

Common terms and phrases

Bibliographic information