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Is services marketing different?
The service economy Service providers and manufacturers service
Understanding the market
15 other sections not shown
achieve advertising airlines analysis areas aspects attract banks benefits brand building societies channel chapter charities clients communications competitive competitor analysis competitors consumer corporate costs customer satisfaction customer's decisions designed effective elements employees ensure environment evaluation example factors financial services focus functional ganisations growth holidays human resources management ideas identified impact implementation important increasing influence intangible leisure services levels market research market segments marketing activities marketing audit marketing concept marketing management marketing mix marketing orientation marketing planning monitoring needs and wants not-for-profit organisations organisation's organisational objectives overall personnel physical evidence potential Price skimming pricing professional services promotional mix relationship marketing restaurant role Sales promotion service delivery process service economy service offering service organisations service providers service quality services marketing staff stage success SWOT analysis target markets task tour operators tourism marketing types