Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches
Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
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It is a really fantastic book for catechumen with impressively easy to understand language. And somewhat it's quite interesting one for new communication research student to read. It can provide a bunch of basic knowledge in communication academia, and further clear the obstacles one might face during deeper exploration.
Review: Media and Communication Research Methods: An Introduction to Qualitative and Quantitative ApproachesUser Review - Artur Alves - Goodreads
Extremely easy and straightforward methodological introduction. Berger's colloquial style makes it accessible to anyone looking for a general idea of how to conduct research in communication. May be ... Read full review
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