Media and Communication Research: An Introduction to Qualitative and Quantitative Approaches

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SAGE, Mar 21, 2000 - Language Arts & Disciplines - 295 pages
6 Reviews

Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor - in his latest book, Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.

  

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It is a really fantastic book for catechumen with impressively easy to understand language. And somewhat it's quite interesting one for new communication research student to read. It can provide a bunch of basic knowledge in communication academia, and further clear the obstacles one might face during deeper exploration.  

Review: Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

User Review  - Artur Alves - Goodreads

Extremely easy and straightforward methodological introduction. Berger's colloquial style makes it accessible to anyone looking for a general idea of how to conduct research in communication. May be ... Read full review

Contents

Library Searches
21
Semiotic Analysis
35
Rhetorical Analysis
53
Ideoiogical Criticism
71
Psychoanalytic Criticlsm
93
interviews
111
Historical Analysis
129
Ethnomethodoiogical Research
145
Particlpant Observation
161
Content Analysis
173
Surveys
187
Experiments
209
A Primer on Descriptive Statistics
219
Writing Research Reports
251
Copyright

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About the author (2000)

Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writerís Toolkit: A Userís Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theoristís Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010). He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) and Mistake in Identity: A Cultural Studies Murder Mystery (2005). His books have been translated into eight languages and thirteen of his books have been translated into Chinese.

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