Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life (Google eBook)

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John Wiley & Sons, Jun 30, 2008 - Business & Economics - 304 pages
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You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits. Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs. Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.
  

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Contents

Title Page
ROE 2 BE A HOBGOBLIN
The Elevator Speech
ROE 44 TELL A STORY WORTH A THOUSAND PICTURES
ROE 48 REDUCE YOURATTENTION SPAM
ROE 52 BURN THIS BOOK
Copyright

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About the author (2008)

Phil Fragasso is a marketing expert with more than twenty-five years of marketing experience in the high-tech and financial services industries. The former managing director of marketing at Columbia Funds, he is currently President and Chief Marketing Officer of I-Pension LLC.

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