The Book Publishing Industry

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Lawrence Erlbaum Associates, 2005 - Business & Economics - 385 pages
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This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing, and production. The work explores the complex issues that occur everyday in the publishing industry and covers the changing technologies and business practices. In this second edition, author Albert N. Greco thoroughly updates his original text, providing statistical datasets though 2002 and in many cases offering projections through 2007.
With consumer books (adult, juvenile, and mass market paperbacks) at the central focus of the book, the author also reviews all major book categories to present a comprehensive overview of this diverse business. In addition to the insights and portrayals of the publishing industry, this edition includes a new appendix containing rarely seen historical data on the industry from 1946 to the end of the 20th century. The selective bibliography includes the latest literature, including works in marketing and economics that has a direct relationship with this dynamic industry.
This volume offers invaluable insights for graduate and undergraduate courses exploring the book publishing industry, and it is a unique and vital resource for anyone studying or interested in the industry.

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JSTOR: The Book Publishing Industry.
L Industrial Organization The book publishing industry. By ALBERT N. GRECO. Series in Mass Communications. Bos- ton; London and Singapore: Allyn and Bacon, ... sici?sici=0022-0515(199712)35%3A4%3C2076%3ATBPI%3E2.0.CO%3B2-T

avaxhome -> ebooks -> Lawrence Erlbaum Associates 'The Book ...
Lawrence Erlbaum Associates 'The Book Publishing Industry - 2nd Edition' by Albert N.Greco English | Lawrence Erlbaum Associates | 2005 | ISBN 0-8058-4853-3 ... ebooks/ lawrence_erlbaum_associates_the_book_publishing_industry_2_nd_e.html

The Book Publishing Industry by Albert N. Greco at Questia Online ...
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, ... library/ book/ the-book-publishing-industry-by-albert-n-greco.jsp

Book Industry Study Group
Albert Greco is the author of The Book Publishing Industry and the co-editor of Media Economics: Theory and Practice, as well as a professor of marketing at ... news/ press.php?pressid=35

Andre Schiffrin. The Business of Books . London, England: Verso ...
of the increasing conglomeration of the book publishing industry, which began in. THE JOURNAL OF MEDIA ECONOMICS, 14(3), 193–194 ... doi/ pdf/ 10.1207/ S15327736ME1403_5

publishing industry: Information and Much More from
The Great Depression of the 1930s hit the book publishing industry as hard as it hit every other sector of the American economy. Booksellers at that time ... topic/ publishing-industry

On Books and The Publishing Industry | PBO Web Olympics 2008
Albert N. Greco in his book, The Book Publishing Industry, noted “Book publishing will survive in its current format, print-oriented format for at least 20 ... 2008/ 03/ 20/ on-books-and-the-publishing-industry/

Publishing Industry, Careers In | Encyclopedia of Communication ...
The Book Publishing Industry. Boston: Allyn & Bacon. Harlow, Victoria, and Knappman, Edward W., eds.(1994). American Jobs Abroad. Detroit, MI: Visible Ink ... research/ publishing-industry-careers-in-eci-03/

LOGOS 9(3)2nd mb
173. Book reviews. LOGOS 9/3 © WHURR PUBLISHERS 1998. THE BOOK PUBLISHING. INDUSTRY. Albert N Greco. Allyn & Bacon, Boston/London ... LOG/ doi/ abs/ 10.2959/ logo.1998.9.3.173

Society of Academic Authors: Authoring Bibliography
The Book Publishing Industry. Allyn & Bacon, 1997. Greco bases this thorough examination of the book business, including publishing and retailing, ... LISTS/ BIBLIO/ biblioG.html

About the author (2005)

Albert N. Greco is Professor of Marketing at Fordham University's Graduate School of Business Education, specializing in the book publishing industry.

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