Media Literacy

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SAGE, Jan 1, 2008 - Social Science - 424 pages
1 Review

The media world bombards us with messages, often subliminally, that invade our real-world space to the extent that we sometimes feel we have lost control of reality. Media messages are multilayered and not always what they seem. Author W. James Potter highlights the importance of learning to unwrap these layers and choose what we want to believe, reclaiming our ability to perceive the real world.

Media Literacy helps students develop a strong knowledge base about the media. Potter presents a guidebook to the often difficult terrain of the media world, providing a plan of action for students to develop their media literacy and analytical skills. He shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond mere rote learning.

  

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Exposes generational biases. Read full review

Contents

III
3
V
11
VII
29
VIII
31
X
42
XII
55
XIV
71
XV
73
XXXV
240
XXXVII
251
XXXVIII
253
XL
275
XLII
290
XLIV
299
XLVI
314
XLVIII
331

XVII
89
XIX
103
XX
105
XXII
113
XXIV
134
XXVI
157
XXVII
159
XXIX
170
XXXI
195
XXXIII
220
XLIX
333
LI
344
LIII
359
LIV
372
LV
389
LVI
394
LVII
414
LVIII
424
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About the author (2008)

W. James Potter is a professor in the Department of Communication at the University of California at Santa Barbara where he teaches courses in media effects, media literacy, media businesses, and media content. A holder of a Ph.D. in Communication and another in Instructional Systems, he has also taught at Western Michigan University, Florida State University, Indiana University, UCLA, and Stanford University. He is a former editor of the Journal of Broadcasting & Electronic Media . He is the author of numerous scholarly articles, book chapters, and more than a dozen books, including the Sage published titles: Media Literacy 6/ed. , On Media Violence , Theory of Media Literacy: A Cognitive Approach , How to Publish Your Communication Research (edited with Alison Alexander), and The 11 Myths of Media Violence .

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