The media world bombards us with messages, often subliminally, that invade our real-world space to the extent that we sometimes feel we have lost control of reality. Media messages are multilayered and not always what they seem. Author W. James Potter highlights the importance of learning to unwrap these layers and choose what we want to believe, reclaiming our ability to perceive the real world.
Media Literacy helps students develop a strong knowledge base about the media. Potter presents a guidebook to the often difficult terrain of the media world, providing a plan of action for students to develop their media literacy and analytical skills. He shows how becoming media literate gives students a clearer perspective on the borders between their own world and the simulated media world. Throughout the book, he encourages students to apply the exercises to their own experiences, thus developing useful skills beyond mere rote learning.