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Preparation ofthe LongRange Plan 337
306 other sections not shown
accounting acquiring acquisition activity actual advertising allocation amount analysis annual plan applicable assets employed basis business plan capital cash flow cash manager changes Chapter CM CM contribution margin corporate cost center cost object cost of capital determined direct labor direct material earnings earnings per share entity equity estimated evaluate example expenditures factors Figure fixed costs forecast function Gross margin illustrated impact income statements income taxes increase industry inventory investment labor budget liabilities long-range planning long-term manufacturing expenses measure method operating operating cash flow P/E ratio percent percentage performance period planning and control product line production costs profit goal projects purchase ratio responsibility return on assets sales plan sales promotion sales volume segment selling semivariable share shareholders short-term standard Statement strategic planning strategy summary tion Total unit variable costs