China: The Consumer Revolution

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John Wiley & Sons, May 1, 1998 - Business & Economics - 247 pages
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Advance Praise for China: The Consumer Revolution "Conghua Li's book gives outsiders a fascinating insight into what is happening in China's consumer market today.. The puzzles of the Chinese consumer are explained in a way nobody has previously attempted. This is a must read for those who have their stakes vested in the most dynamic and difficult, and yet the last remaining, consumer utopia of the world." - Kenichi Ohmae Ohmae and Associates, Chancellor's Professor of Public Policy of UCLA Author of The Borderless World and The Mind of the Strategist "This book is one of the most incisive studies of China's consumer market. It not only gives a clear picture of China's consumer today but points to an exciting and surprising picture in the future." - Mark Mobius President, Templeton Emerging Markets Fund, Inc. "China's economy is increasingly driven by its internal market and its consumers. To succeed in that marketplace it is crucial to stay on top of fast changing consumer needs and tastes. Conghua Li provides invaluable and interesting insights on the most important Chinese consumer trends that are essential for MNCs to understand." - John A Quelch Sebastian S Kresge Professor of Marketing, Harvard Business School "Conghua Li is right on target regarding the emergence of a consumer-driven market in China. His timely book is a solid foundation for any marketer contemplating a China launch or expansion. Marketing in China is not for the faint of heart, but absorbing China: The Consumer Revolution will increase your odds for success." - Richard C Bartlett Vice Chairman, Mary Kay Holding Company "This book is a rigorous in-depth study of the Chinese Consumer. It is the pioneering research of an insider. It shows what drives consumption in next century's first world economy and how this is likely to evolve creating new opportunities." - Professor Pedro Nueno Chairman of the Academic Council, Member of the Board China Europe International Business School (CEIBS)

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Contents

New wave consumers
50
Young and middle aged rural consumers
59
The 60+ consumer
69
Copyright

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About the author (1998)

Conghua Li is a leading China strategist. He is with Deloitte & Touche Consulting Group and currently based in Toronto, Canada. He provides strategic advice to multinational companies, particularly in assisting these companies to grow through entering new business areas and new geographical markets. A frequent speaker at business conferences in North America, he has also been quoted regularly in the media throughout the world. Born in Beijing, China, he received his business degree in the Netherlands and his engineering degrees in both China and Germany. His professional experiences and insights cover three continents including Asia, Europe and North America.

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