The Yugo: The Rise and Fall of the Worst Car in History (Google eBook)
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR’s Car Talk declared it “the worst car of the millennium.” And for most Americans that’s where the story begins and ends. Hardly. The short, unhappy life of the car, the men who built it, the men who imported it, and the decade that embraced and discarded it is rollicking and astounding, and one of the greatest untold business-cum-morality tales of the 1980s. Mix one rabid entrepreneur, several thousand “good” communists, a willing U.S. State Department, the shortsighted Detroit auto industry, and improvident bankers, shake vigorously, and you’ve got The Yugo: The Rise and Fall of the Worst Car in History. Brilliantly re-creating the amazing confluence of events that produced the Yugo, Yugoslav expert Jason Vuic uproariously tells the story of the car that became an international joke: The American CEO who happens upon a Yugo right when his company needs to find a new import or go under. A State Department eager to aid Yugoslavia’s nonaligned communist government. Zastava Automobiles, which overhauls its factory to produce an American-ready Yugo in six months. And a hole left by Detroit in the cheap subcompact market that creates a race to the bottom that leaves the Yugo . . . at the bottom.
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Review: The Yugo: The Rise and Fall of the Worst Car in HistoryUser Review - Jason - Goodreads
First the content: it felt a little padded, like there wasn't enough info on just the car for a whole book. The author would go on what seemed like long tangents about history or a particular person's ... Read full review
Review: The Yugo: The Rise and Fall of the Worst Car in HistoryUser Review - Neil Pierson - Goodreads
It seems like the best way--maybe the only way--to make money on a Malcolm Bricklin-led investment is to be Malcolm Bricklin. Importing Yugos is the most famous example but not the only one. There was ... Read full review
1 Yugo Girls
2 The Habitual Entrepreneur
3 A Canadian Sports Car?
4 Walkin Down a London Street
5 The Serbian Detroit
6 Bricklins Next Big Thing
7 The FourMeter Fax
12 The CarBuying Bible
13 The Proton Saga Saga
14 Thirtyfive Hundredths of a Percent
15 Mabon In Bricklin Out
16 The Yugo Is a NoGo
17 ZMW Get It?